SUNDIALS & COMMERCE: MORRIS’S CIGARETTE CARDS

MORRIS’S CIGARETTE CARDS

In the late C19, the first series of collectable themed cards were devised in America to encourage trade. The idea caught on, and these early examples of product placement gradually spread. Sportsmen (Cricketers), Nature, Actors, Military and Important People, were among the topics. By the turn of the century, British companies had taken up the challenge.

In 1924, Sundials became a novelty theme. The Phillip Morris Tobacco Company produced a set of 25 cards with the name Measurement of Time, the subject of this post. In the same year an astonishing set of 50 cards Ancient Sundials was produced by Fry’s (Chocolate) – see HERE. In 1928 a set of 25 cards Old Sundials by W.D. & H.O. Wills returned to the tobacco theme – see HERE

Besides covering a large number of dials from all parts of Britain, the obverse of the cards had a sundial-and-product motto or a pithy ditty. The collectors’ pages below show the front and the backs separately. Please note that you will have to read the text sides in reverse order to match the description to the correct dial.

Note: the 2 header images compensate for the 2 very poor photos (10, 11) that caught some glare.


NATIONAL PORTRAIT GALLERY: Explore the Cigarette Card Collection HERE

GSS Category: Sundial cards; Sundial Art; Sundials in Commerce; Sundial picture sets; Composed mottos; Sundials in advertising.

KING’S COLLEGE . CAMBRIDGE – Vertical Dial

CHAPEL DIAL

King’s College is one of the best-known Cambridge colleges, not least because of its pre-eminent choral music tradition. This fine dial is on the right side of the Chapel porch. The hour lines and numerals are painted in black directly onto the stone. The gnomon emerges through a golden sunburst, matched by two gold heraldic lions in the lower corners. The dial itself dates to 1733 (BSS) and the inscription J.C. 1578 on the face is a mystery: no specific association has been matched to it.

RESTORATION

As I researched this dial it soon became clear that it had undergone considerable recent restoration. The Brookes / Stanier booklet (L) was published c2000, with this illustration. The BSS entry (R) was made in 2007, and the dial’s condition seems to have worsened. At some stage I hope to find out more.

UT HORA SIC FUGIT VITA

The black-letter motto translates as ‘Life flies away like an hour‘ or an equivalent sentiment. There are a number of Latin variations of this rather gloomy prognostication.

GSS Category: Vertical Dial; University Dial; Sundial Motto

All photos: Keith Salvesen; BSS; Brooks / Stanier ‘Cambridge Sundials’

TOTNES . DEVON . ST MARY – Vertical Dial

wigulf . wiki . cc / os

TOTNES . DEVON . ST MARY

GRADE 1 ✣ A fine Perpendicular church on the site of Benedictine Priory, standing proudly near the centre of the town and visible from some distance away. Mainly built mid-C15 using much red sandstone. The Grade denotes the importance of the building, and the interior offers much for the visitor. Also, see the splendid Norman motte and bailey castle nearby. 50.4319 / -3.6878 / SX802604

VERTICAL DIAL

St Mary online

On the south wall of the church near the porch is a slate dial set in a stone frame. It declines west and shows the hours VII – VI divided into halves and quarters. Across the top is an inscription which reads In memoriam TWW 1903. Below it are the coordinates Lat 5020 ; Long 0340 W. Across the bottom of the dial is the quite common motto Ut Hora Sic Vita (Life is as an Hour).

The gnomon has a pierced nodus which causes a spot of light to appear on the dial plate. In my amateur experience, this is a relatively uncommon addition to a sundial’s capabilities.

GSS Category: Vertical Dial; Sundial with Nodus; Vertical Sundial Motto; Memorial Vertical Sundial

Photos: header, wigulf . wiki . cc / os; dial location, St Mary’s online; dial close-ups, BSS Bridol

Thanks to Erika Clarkson for giving me the details from a visit to St Mary’s, where she had found a scratch dial. I have written it up separately, being completely different in type and time.

ILCHESTER . SOM . MARKET CROSS

GRADE II ❖. 1795. Market Cross on site of earlier cross. Ham stone. Circular base with two chamfered offsets, set on circular step; square stepped plinth carrying simple Doric column with entablature moulding over, then square-plan block with sundials having sheet metal gnomons, and a ball finial with wrought-iron wind vane. (VCH, Vol III, 1974).

DIAL M FOR MISFORTUNE

The VCH record of 1974 pre-dated 2 subsequent calamities. The original dial, erected in 1792 was significantly damaged in 1990 gales. A replacement with new column, dial, and gnomons was erected in 1991 (BSS). The original dial motto was indecipherable and was replaced by a new motto Tempus Orbis.

Then in 2017, a car drove directly into the monument, smashing the base and causing the whole edifice to collapse (see below). ST 52193 22723

This is a fine example of a Market Cross, one of 3 or 4 in the region (eg Martock). Tall, slender, and uncomplicated, the dial is pleasingly in proportion to the overall design. My camera didn’t deal with the height well enough to show the detail. Several angles of the dial and gnomons are shown, but not the markings on each face. However, there is a close-up view of one face of the dial below.

MONUMENTAL DAMAGE 2017

Early one August morning a car drove directly into the monument. The driver seems to have been unhurt, and was arrested for drunk driving (outcome unknown). The impact smashed the base and destabilised the entire structure. The images below show the dramatic aftermath. The monument was in due course rebuilt using parts of the original structure(s) where possible. It now, unsurprisingly, in excellent condition.

The restorers BODEN & WARD earned a prestigious award for this challenging project. The link will take you to their records; the photos of some of the reconstruction work are fascinating.

TEMPUS ORBIS

A simple-seeming motto that is hard to translate. Not mentioned by Gatty. The literal ‘Time (of the) World’ doesn’t really work. Perhaps ‘the Circle of Time’, given that the quotidian day lights each face as the world orbits the sun.

GSS Category: Cube Dial; Market Cross; Market Cross Sundial; Pillar Sundial

Image Credit: Keith Salvesen; BBC / Christopher Brown; Somerset Live; Bowden & Ward

CANFORD MAGNA . DORSET . Vertical Dial

CANFORD MAGNA CHURCH . DORSET

VERTICAL DIAL

For the Canford Scratch Dial see HERE

GRADE I ❖ Saxon origins as cruciform chapel. Tower added c1180. Expansion C13, C14; C15 additions; C19 alterations. No dedication. A very fine and interesting church, the late Saxon work being of major importance HE. Without any doubt one of the most interesting churches in Dorset PEV. 50.7889 /  -1.956 / SZ031988

DIAL

A fine dial above the S chapel in fair condition, rather attractively decorated with lichen. The dial is canted to face S, and shows the hours and half-hours from 6am to 6pm in Roman numerals. There seems to be no record of its date, but I will try to find out.

Although this is a Parish Church, it lies within the grounds of Canford School. There are some unsurprising visiting restrictions. If you have an interest in early churches, you will want to spend some time investigating the interior and working out the gradual development. See PEV DORSET p171 and ff.

GSS Category: Vertical Dial; Vertical Dial on Church

All photos: Keith Salvesen

WEST OVERTON . WILTS . ST MICHAEL – Vertical Dial

West Overton, 5m W of Marlborough, lies within the mystical area that includes Avebury, Silbury Hill, long barrows, tumuli, sarsens and so on. St. Michael was built in 1878, replacing an older church on the site. The Tower was completed last. High up on S side is a fine Victorian sundial complete with a motto in period lettering. The time scale shows 5am to 3pm in half and (some) quarter hours. The dial was restored in 2003, as detailed by the excellent SUNDIALS.CO, an eclectic site that no dialist should overlook.

MOTTO

The motto Watch and Pray / Time steals away is quite frequently found in this or in similar forms. Gatty lists several examples from different parts of England. The source seems to be biblical, from Mark 13.33-37: Take ye heed, watch and pray: for ye know not when the time is.

GSS Category: Vertical Dial; Victorian Sundial; Sundial Motto

All photos: Keith Salvesen

SUNDIALS & COMMERCE: FRY’S CIGARETTE CARDS

In the late C19, the first series of collectable themed cards were devised in America to encourage trade. The idea caught on, and these early examples of product placement gradually spread. Sportsmen (Cricketers), Nature, Actors, Military and Important People, were among the topics. By the turn of the century, British companies had taken up the challenge.

In 1924, Sundials became a novel theme, with an astonishing set of 50 cards produced by Fry’s. This was – until a takeover in 2011 – a long-established Bristol company founded in 1728 to process cocoa beans, and passed on down succeeding Fry generations.

Besides the large number of dials from all parts of Britain, each card had a sundial-and-product specific motto / pithy ditty on the back. The 5 collectors’ pages below show the front and the backs separately. Please note that you will have to read the text sides in reverse order to match the description to the correct dial. The centre one will be the same.

Following the example set by Fry’s, the cigarette company W.D. & H.O. Wills produced its own Sundial cards in 1928 with a set of 25. I have featured these HERE.

NATIONAL PORTRAIT GALLERY Explore the Cigarette Card Collection HERE

GSS Category: Sundial cards; Sundial Art; Sundials in Commerce; Sundial picture sets; composed mottos

FRY’S ICONIC AD – THE ORIGINAL PHOTOGRAPHS WERE TAKEN IN 1886

MIDDLE WOODFORD . WILTS . ALL SAINTS – Scratch Dials; Vertical Dial

All Saints . Middle Woodford . Wilts

ALL SAINTS . MIDDLE WOODFORD . WILTS

GRADE II ✣ C12, C15; T.H.Wyatt restoration 1845. A fine church by the R. Avon, with plenty of interest. Focus here is on the splendid C12 inner doorway of the porch with nook shafts and scalloped capitals, and an outer order of arch lozenges, inner of horizontal chevrons BHO. See below for Church History. 5m N of Salisbury. 51.1244 /  -1.8301 /  SU119361

SCRATCH DIALS

DIAL 1

Dial 1 is by the capital LHS of the door, and quite easy to overlook. Weathered and damaged, with 3 lines visible within what remains of a double circle. Filled gnomon hole.

DIAL 2

Dial 2 is RHS on the arch of the doorway, and much easier to read. A morning dial with 4 clear lines from 9 (terce) to noon, and another fainter line earlier. The random line LRQ was evidently added some time later. Filled gnomon hole and remnants of a narrow double circle, as with dial 1. Perhaps this dial was cut as a replacement for dial 1 which certainly seems earlier; they could hardly be contemporary.

DIALS 1 AND 2

CHURCH HISTORY

VERTICAL DIAL (CHANCEL BUTTRESS)

The dial is on a south buttress. Motto across the top in angular lettering reads: ‘Tempus Fugit’. Upright Arabic numerals – 10, 11, 12, 1, 2, 3, 4, 5 and 6 still just visible. Divided to 5 mins? Three-dot half hours (remnants of fleur-de-lys? Square frame with wide border, inset into stone of second buttress RHS of south porch. Needs restoring soon if it is to be saved. Would have been quite a good dial originally BSS

The most recent report was in 2005. Given the details mentioned above, the prediction of further deterioration has sadly come to pass.

GSS Category: Scratch Dial; Scratch Dial within porch; Vertical Dial

All photos: Keith Salvesen

PENZANCE . CORNWALL . ST MARY – Vertical Dial

St Mary Penzance . Bill Henderson . Geo / Wikimedia

ST MARY . PENZANCE . CORNWALL

GRADE II* ✣ Originally a chantry chapel of Madron parish; records from 1321. In due course rebuilt, and reconsecrated 1838. Destructive arson in 1985; 2 recent attempts. 8 bells of interest. Some traces of the past remain, eg memorial tablets*. 50.1165 / -5.533 /  SW475300

VERTICAL DIAL

This slate dial with its bronze gnomon was originally made for a chapel near the church. The BSS records indicate that the dial declined 12º W in that position, but needed to be canted in its new position to correct for the different declination of the buttress of St Mary’s where it is now to be found.

The dial clearly predates the building of St Mary. Perhaps ± 1800 would cover it. For a chapel, the 5 minute intervals noted below suggest a quite sophisticated dial.

MOTTOES

There are two learned mottoes cut inside the arch at the top, with Father Time below them.

Solem quis dicere falsum audeat Who would dare to call the sun false (Virgil)
Tempus edax rerum Time the consumer of all things (Ovid)

CONSTRUCTION

Mrs Crowley, who sketched dials of Devon & Cornwall, noted a difference between stone top and bottom; and the horizontal line seems too high to be an indicator of the equinoxes and, in any case, there is no nodus on the gnomon. The engraving is good, there are decorative half-hour markers and the hours are divided down to five minute intervals.

In the sanctuary is a Baroque tablet to John Tremenheere, d. 1701, with Doric columns, broken segmental pediment and a winged skull at the base (HE). His tomb is in a family vault below the centre aisle. I am a direct descendent, but unlikely to join him.

GSS Category: Vertical Dial

All photos Keith Salvesen except header as cited

PADUA . VENETO . BASILICA of ST ANTHONY

SUNDIAL

The oblong dial is located high up on the south side of the Basilica. Its modern design contrasts notably with its setting. I can imagine some debate over modern versus traditional styles. It was installed in 2020; a caption refers to renovation.

The dial’s height and size makes it very visible. John Renner, who took these photos, suggests convincingly that there must always have been a dial of some sort there, I’d have thought, to be visible to the friars from their cloister and help them say their hours on time. I have now managed to locate a photo taken from the cloister of an earlier dial with a much simpler day-marker. Probably it replaced an even earlier one.

The details of the new dial include 4 signs of the Zodiac; 2 midday roman numerals; 1/2 hours marked with pale arrowed lines; and a fairly traditional motto. The most interesting feature is the gnomon, which is tilted for accuracy and looks adjustable. As the photos clearly show, the sun’s rays are focused through a small hole onto the dial face – here, at exactly 9.30 am.

See HERE for the Scaphe Dial in the Padua Botanical Gardens (one of 3 dials there)

Basilica of St Anthony . Padua . Wiki

GSS Category: Modern Dial; Vertical Dial; Dials in Italy

All photos: John Renner, with thanks as always; Expedia for the old dial